So Prupis took inspiration from the “little green army men” he used to play with as a child, as well as from the popular Star Wars line of action figures produced by rival toy company, Kenner, and sized Joe down to 3 3/4-inches high to save on plastic. Joe figures and vehicles would be too high for the average household. The increased expense of this raw material for plastic would have to be passed on to the consumer, meaning the retail price of new 12-inch G.I. Middle East oil suppliers had cut production, causing the cost of petroleum to jump from $15 to nearly $40 per barrel. One of the first hurdles Prupis had to clear was the price of petroleum. ![]() However, his idea was met with resistance from Hasbro executives. It would feature science fiction-inspired weapons like laser artillery and jet packs, next to realistic depictions of tanks, rocket launchers, and submachine guns. Joe reboot, code named “Operation: Blast Off” on internal memos, was a Mission: Impossible-style toy line that had one foot in the future, with the other grounded in contemporary military technology. An Uphill Battleīy 1979, Hasbro’s Head of Boy’s Toys, Bob Prupis, was ready to bring Joe back. Sales began to slip over time, so, in 1970, Hasbro changed Joe from a soldier to an “action hero,” trading his tanks and jeeps for inflatable rafts and a patented “kung fu grip.” By the time the line was cancelled in 1976, Joe had become something of a superhero, incorporating fantastic elements like the chrome-plated Bulletman and the bionic limbs of Atomic Man, who battled The Intruders, a group of cavemen from outer space. Joe began life as a nearly 12-inch military toy in 1964, creating a whole new category of “action figures” for boys that rivaled Mattel’s Barbie doll in popularity. With so many facets to the fandom, we thought it was time to fill you in on the history of this influential media monster. Joe: A Real American Hero was one of the driving forces in kid’s entertainment, conquering the worlds of comic books, animated television, and tiny toy action figures. Its purpose was to defend human freedom against Cobra, a ruthless terrorist organization determined to rule the world. Joe was the codename for America’s daring, highly trained special missions force. To buy action figures, take a look at Hobby Link Japan,, ,, ,, and .I. Keep up with all the latest toy news by following on Facebook and Twitter! Following the convention, a limited number will be available on. Joe Cobra Missile Command Headquarters will be for sale during San Diego Comic-Con 2017. Set includes file cards for the figures, as well as a file card holder for the cards. The set also comes with reproductions of the three figures that came with the original set – Cobra Commander (with a logo that is an homage to the original, first version Cobra Commander logo), Cobra Officer, and Cobra Trooper. ![]() Assemble the highly detailed, sturdy graphic board components to build a headquarters that includes missile base, missile support systems, cruise missile, control panel, movable elevator, work platform, and seats. It recreates the classic design of the original in exacting detail with a weathered finished, following the original die-lines with all new re-created graphics. Joe Cobra Missile Command Headquarters, this convention exclusive is a faithful reproduction of the original and iconic Cobra Missile Command Headquarters Set from 1982. Retail Price: $49.99/Available at Booth #3329 at Comic-Con International in San Diego)Ĭobraaaa! One of the rarest of all G.I.
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